Don't be surprised if some day component makers come out with entire groupsets in periwinkle or sage.
From VeloNews: "The new Ultegra SL, sporting a new 'Ice Grey' color scheme, drops close to a quarter of a pound from standard Ultegra. The new group likely come's in response to the increased competition within the mid-level road market, a direct effect of SRAM entering the fray with its economical Rival components. While the new color is striking, Shimano invested the majority of its efforts into functional changes in an effort to make up ground on Dura-Ace."
http://velonews.com/tech/report/articles/12439.0.html
