Reason for Ads
The ads on the site are a means of recouping operating costs. The idea is that they appeal to the reading audience. But there are no guarantees. It is always a roll of the dice.
Please read all three of the following sections.
Wheelgirl Ads: Static Banners for $5 for 30 Days:
Advertise For The Price of an Espresso and a Cookie
Cost: If you would like to advertise on Wheelgirl.com, rates are $5 for each 30 day period, which begins when your banner is visible on the site. It is $60 for 365 days. These rates apply for anyone signing up before Dec. 31. 2008.
What You Get: You get a static banner, such as the ones under the "Ads" heading in the right-hand column. You send me a JPG logo, and I make the banner. (So, you don't have to be a web pro.) I link the banner to a page on your site. I do check all of the landing pages. (Think rated "G" for general public reading. No sites for naughty cats.) Your ad will appear on every page of the site while it runs. Email service at wheelgirl dot com for more info. You can pay with PayPal or Visa/Mastercard.
Why Would I Ever Do This?: The risk versus return is attractive. These ads are clean looking and hosted in a well-designed space. This service is not run through a third-party ad service. I run it directly as value-oriented alternative for not-for-profit groups and for-profit businesses who offer services and products that might be of interest to readers. For example, if you are hosting an Alley Cat race or charity bike ride, you might want to run an ad for a couple of months. If you have a job posting that might be of interest, you might want to run an ad. Or you might have a great track bike website in Japan, and you want to attract readers or a cool product in Belgium that cyclists need to know about. What do you have to lose? Five bucks might yield you a sale or a reader who more than makes up for the cost of the ad.
What Are Your Numbers?: In terms of demographics and numbers, the largest reading population comes from the major cities in the United States and speak English. However, people from all over the earth are visiting and reading the site, and this is a very cool thing. I had the numbers of visitors listed, but it keeps climbing as more of the site content gets picked up and distributed. If you can pony up enough money to buy an espresso and a cookie, you might just attract several decent customers, faithful readers, or caring charity ride cyclists who are more than happy to help out, but didn't know about your event until they saw your ad. Google Analytics is tracking all site data as of the middle of April 2008, and Feedburner also tracks all RSS feeds, subscribers, and stats concurrently. (So, if for example, you need to know that visitors from 78 99 countries have checked out the site in the past 20 days, I can tell you that.)
Can I Trade You Ad Space on Wheelgirl for Ad Space on My Site or In My Mag?
Yes. If you have a site or print publication that can send measureable, trackable traffic to this site, and you want to trade ads on the site for ads on your site or in your mag, email me.
Also, if you have great bike-related original content, and I like your creativity, voice, style, and images, I may just put up an ad for you for free out of the happiness in my own bike-loving heart to support your efforts and help to get the word out about your project.
Google Ads and Third-Party Ads Served Through Google
(This is all of the information I have. So, you will have to email Google is you have questions that are not answered on this page.)
These ads are served, which means I do not choose them. The are automatically inserted into the website based on the website content. (Hopefully, Google picks advertisers that appeal to the reading audience of the site.) This website also has served ads from Google and third-party services working through Google. The third-party ad agencies include the following:
"North America: Ad servers
DoubleClick DFA (www.doubleclick.com)
Mediaplex/ValueClick (www.mediaplex.com)
North America: Rich mediaDoubleClick Rich Media (www.doubleclick.com)
Eyeblaster (www.eyeblaster.com)
EyeWonder (www.eyewonder.com)
Interpolls (www.interpolls.com)
Pointroll (www.pointroll.com)
Unicast (www.unicast.com)
North America: ResearchDynamic Logic/Safecount (www.safecount.net)
Factor TG (www.factortg.com)
IAG (www.iagr.com)
InsightExpress (www.insightexpress.com)All vendors must complete a certification process. At its sole discretion, Google reserves the right to change this vendors list at any time."
https://www.google.com/adsense/support/bin/answer.py?answer=94149
What You Need to Know
Google states the following; thus, I am making you aware of the following:
"We strongly encourage you to update your site policies regarding third-party ads as follows: Notify your site visitors of the third-party vendors serving ads on your site.
Provide links to the appropriate vendor websites.
Inform your users that they may visit those vendor websites to opt out of cookies (if the vendor offers this capability). Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. You may wish to review resources such as the Network Advertising Initiative (NAI), which suggests the following language for data collection of non-personally identifying information: 'We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.' You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). Please note that the Network Advertising Initiative may change this sample language at any time. https://www.google.com/adsense/support/bin/answer.py?answer=94150
(Again, this is all of the information I have. So, you will have to email Google is you have questions that are not answered on this page.)
