As Claypole, who posted a comment on the bikeradar.com site, wrote: "Campy Red?".
Evidently, cycling pros requested a different shifting experience from Campagnolo. And Campagnolo answered with the red-labeled QS Ultra 10-speed Record Ergopower levers. Most weekend warriors want lighter shifting. Pro riders wanted stronger springs in the Ergopower levers, so while racing at high speeds, they could immediate feel the chain clunk into the their selected gear.
Um...maybe pick any other color than red next time? I checked out the Record Ergopower levers, and I couldn't find these red-labeled levers on the Campy site (English). Googling around, an post by VeloNews says that the levers will be available to professional cyclists only.
If you are new to the groupset conversation, SRAM came out with its SRAM Red elite racing groupset this year. Red has a big association with another pro cycling groupset supplier. Read the wheelgirl SRAM Red post.)
Photo lifted from the bikeradar site.