The Velocity booth at Interbike had a few new looks going on for 2008. I spoke with John of Velocity USA and Warren, who works at the manufacturing plant in Australia.
Candy apple green and a candy metallic blue rims looked all muscle car sparkly and happening. The purple, black, white, and blue poison dart frog pattern was trippy. (Built up on a purple Phil Wood track hubset with black spokes, the wheels might give a plain black or plain white frame some serious punch.)
The, ahem, tadpoles, were shown in a few rim and decal color combinations. And there was a new ligh-brown wood-grained patterned full rim sticker, which might look better on a bike than they did on a table. A 20" Fusion rim might be of interest to folding bike riders, like those with Bike Fridays, who want to upgrade to a stronger rim. The totally gold anodized hub, spokes, and rim made an instant style impression. I saw a small sample of a black and silver glitter-covered rim. I have to check to see if glitter is available in other colors.
Overall, I am glad to see Velocity trying new colors and patterns. You never know what customers are going to like. But it is nice to have some color options for strong, quality rims. I am looking forward to seeing some darker color, British racing green, midnight blue, and maybe a Burgundy red to revive wheelsets on vintage bikes make overs.
